How One Company Is Revolutionizing Restaurant Food and Supply Delivery

How One Company Is Revolutionizing Restaurant Food and Supply Delivery

With over 600,000 independent restaurants in the US and margins remaining thin, restaurateurs are seeking out new ways to drive efficiency, grow, and differentiate their small businesses. This has driven innovation and created high-growth companies in areas such as restaurant management (Toast), on-demand delivery (Uber Eats, Doordash), reservation platforms (Tock, OpenTable), and many others. However, restaurateurs still struggle with fulfilling their supply needs through legacy distributors, while food and supply costs consume more than 30% of restaurant revenues.

Headquartered in San Francisco, Cheetah is a startup that is quickly disrupting this $1 trillion industry of US wholesale grocery and foodservice distribution. By offering flexible deliveries, transparent pricing, and an easy-to-use app, Cheetah is helping support thousands of SMB restaurants with their grocery and supply needs in San Francisco, Oakland, San Jose and the rest of the Greater Bay Area.

Cheetah’s success begins with the industry’s failure to adequately serve SMBs. Legacy broadline distributors, like Sysco and US Foods, force restaurant owners to order supplies through lengthy back-and-forths with sales reps and embed delivery fees and delivery minimums into their opaque prices. Additionally, they have strict cut-off times and deliveries on one or few days a week. 

These traditional food distributors and other local and specialty distributors still occupy an offline world — scribbled notes, random fluctuations in price and availability, phone calls to myriad suppliers, and waiting on staggered, unreliable deliveries. Ordering supplies takes restaurateurs, on average, two hours per day.

Cheetah has reinvented the entire restaurant supply chain in one simple mobile app experience. A broad selection of items, transparent pricing, real-time availability, simple ordering, and on-time deliveries 6 days a week. All of which are available with just a few taps. Cheetah no markups on merchandise, and employs local fleets of temperature-controlled vehicles to guarantee next-day delivery. The average Cheetah customer only needs ten minutes per day to order all of their supplies.

“We started Cheetah because we want to empower restaurateurs and small business owners to thrive on their own terms.” CEO Na’ama Moran said. “They tell us about their frustrations with sales reps and all the time going back and forth to grocery stores and distributors. Not only are our customers saving money with our transparent pricing, but they’re also receiving quality supplies and saving countless hours. We want to let restaurant owners spend more time with their customers and growing their businesses.”

Cheetah now services more than 10% of restaurants in the Bay Area and has made more than 150,000 deliveries to over 2,000 active customers in its current markets. With over $100 million in annualized sales and triple digit growth, Cheetah is poised to make a splash in the $1 trillion US wholesale grocery and foodservice distribution market. Next up – turbo charging growth by bringing Cheetah to small businesses nationwide.

Interested in more details? Send us and email or call us at (800) 571-5231.

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