Digitizing the Foodservice Industry
Our journey began as a food distributor, giving us a front-row seat to the industry’s challenges. This firsthand experience fueled our passion to develop a platform that tackled these issues, not just for ourselves but for the entire foodservice ecosystem – restaurants and suppliers alike.
In 2015, we launched an AI-enabled platform to bridge the digital gap in the foodservice industry. Our innovative solution streamlined the food ordering process, making it easier for everyone in the ecosystem to deliver the right food efficiently and profitably. Today, we’ve fully transitioned into a technology company, dedicating all our efforts to building solutions for a smoother and more sustainable foodservice experience.
We’re a passionate team of foodservice veterans and tech innovators driven by a clear vision: optimizing the farm-to-table journey through technology. We believe in empowering all stakeholders—from farmers to distributors and restaurants—with the tools they need to predict demand, optimize production, and deliver food efficiently.
Interested in joining us?
Build the future of foodservice with us! Check out our open positions.
Digitizing the Foodservice Industry
Our journey began as a food distributor, giving us a front-row seat to the industry’s challenges. This firsthand experience fueled our passion to develop a platform that tackled these issues, not just for ourselves but for the entire foodservice ecosystem – restaurants and suppliers alike.
In 2015, we launched an AI-enabled platform to bridge the digital gap in the foodservice industry. Our innovative solution streamlined the food ordering process, making it easier for everyone in the ecosystem to deliver the right food efficiently and profitably. Today, we’ve fully transitioned into a technology company, dedicating all our efforts to building solutions for a smoother and more sustainable foodservice experience.
We’re a passionate team of foodservice veterans and tech innovators driven by a clear vision: optimizing the farm-to-table journey through technology. We believe in empowering all stakeholders—from farmers to distributors and restaurants—with the tools they need to predict demand, optimize production, and deliver food efficiently.
Interested in joining us?
Build the future of foodservice with us! Check out our open positions.
McKinsey, and other firms, Kim Spalding has a track record of integrating
technology and operations to delight customers and build businesses.
She brings a deep understanding of operational change management,
process discipline and innovative technology solutions to build value for
shareholders, drive growth and turnaround businesses.
Inc., a technology company launched in 2015 with a mission to radically level the playing field
in the wholesale food supply chain for Independent Restaurants. Chris has deep experience in
both marketing and logistics in the Food and Beverage industry. Chris started his career at WX
Brands, where he built the supply chain to support the production and distribution of private label
wine brands from across the world for top retailers in the USA, Europe, and Japan. Prior to
launching Cheetah, Chris was a Brand Manager at both Otis Spunkmeyer (Aryzta) and Basic
American Foods, working on their Foodservice portfolios. His work with independent foodservice
operators revealed how many of their needs are not met by current distribution options and
inspired him to launch Cheetah. Chris holds a BA in History from UCLA and an MBA from
the Kellogg School of Management.
in technology development and management, passionate about building products
used by millions of people.
For over 4 years I was the Co-Founder & CTO of Vubooo – a mobile consumer
startup that raised $1M and served more than a million mobile users worldwide.
I’m addicted to Sports, train in Jiu-Jitsu, and occasionally write about Technology
and Sports for Blazer - the leading Israeli men's magazine.
graduating from Yale, Vincent started working at Aramark, where he was Supply Chain Supervisor.
In this role, he oversaw the procurement and distribution of medical supplies for two of San Francisco’s
largest hospitals and managed a staff of 20 employees. Vincent later became part of an exclusive team
of internal consultants trained in the Toyota Production System at Sutter Health, one of California’s
largest Healthcare organizations, where he was responsible for partnering with the executive team to
develop the strategic direction of the organization, and to realize operational efficiencies in key
departments - ranging from Accounts Receivable to Surgical Services. Vincent later joined Sourcery
Technologies where he was focused on optimizing the company’s data pipeline, and helped the company
increase gross margins from 20% to 65% in 5 months. At Cheetah Vincent is focused on leading key
strategic initiatives and optimizing company operations. In the first 6 months on the team, he grew gross
margins from sub 10% to 30%. In 2019, Vincent led Cheetah’s transition to a fully owned supply chain
and during the turmoil of COVID he increased Fill Rate from 87% to > 99%, decreased Shrink from 13%
to 2% and increased On-time Delivery from 20% to 95%. Additionally, Vincent holds an MBA from
University of California, Berkeley, Haas School of Business.
start-ups, building teams, systems and processes.
My experience lies in impacting growth through hiring, training and mentoring
the best fit people to deliver results. I have a strong background in staff
development and supervision; establishing, leading, and motivating
high-performing teams committed to achieving collective goals and
shared vision.
Investors Helping our Idea Grow
Cheetah is proud to partner with a group of distinguished, thought-leading VC’s who invest in teams that do more than build companies but who aim to make the world a better place.
