Welcome to
the world of Cheetah

Cheetah is an ultra-fast-growing, sustainability-focused, technology-driven restaurant supplier.

Since its inception in 2015, Cheetah has grown exponentially to service thousands of restaurants through our innovative, tech-enabled, platform that provides independent restaurants to order wholesale food and supplies, with price and sourcing transparency and best-in-class customer service. Cheetah is the first restaurant supply app, providing the simplest, most affordable way for restaurants to get their daily supplies.

Supplying more than 3,000 customers and over 10% of all independent restaurants in the Bay Area

Cheetah is founded and run by food industry veterans, supply chain and logistics experts, chefs, engineers, and data scientists who have come together in their mission to empower restaurateurs and help their businesses thrive. Supplying more than 3,000 customers and over 10% of all independent restaurants in the Bay Area, Cheetah’s users are small foodservice business owners, which include restaurants, cafes, bars, caterers, food makers, and food trucks. Cheetah’s team of professional buyers works to get the best selection of local and national brands and products at the best prices possible. From dry groceries to fresh produce, meats and dairy, to-go containers, and cleaning supplies, it’s everything a restaurant needs to operate.

Supplying more than 3,000 customers and over 10% of all independent restaurants in the Bay Area

Cheetah is founded and run by food industry veterans, supply chain and logistics experts, chefs, engineers, and data scientists who have come together in their mission to empower restaurateurs and help their businesses thrive. Supplying more than 3,000 customers and over 10% of all independent restaurants in the Bay Area, Cheetah’s users are small foodservice business owners, which include restaurants, cafes, bars, caterers, food makers, and food trucks. Cheetah’s team of professional buyers works to get the best selection of local and national brands and products at the best prices possible. From dry groceries to fresh produce, meats and dairy, to-go containers, and cleaning supplies, it’s everything a restaurant needs to operate.

The Learning Supply Chain™

Cheetah’s commitment to helping restaurants succeed, in combination with our devotion to positively impacting our food supply chain and environment, is constantly driving us to seek new solutions to help restaurant owners streamline their supply chain and reduce food waste.

This is why we offer, and continue to develop, a proprietary data and applications platform and service, which combines a myriad of data inputs from multiple sources on both the buy side and the supply side, and leverages AI to help reduce food costs, spend less time on ordering, and critically minimize food waste. We call this platform and service The Learning Supply Chain™. It is the foundation of a new set of applications that Cheetah is offering its customers in the near-future, including automated ordering, food cost monitoring, menu planning tools, competitive market intelligence and more.

The Learning Supply Chain™

Cheetah’s commitment to helping restaurants succeed, in combination with our devotion to positively impacting our food supply chain and environment, is constantly driving us to seek new solutions to help restaurant owners streamline their supply chain and reduce food waste.

This is why we offer, and continue to develop, a proprietary data and applications platform and service, which combines a myriad of data inputs from multiple sources on both the buy side and the supply side, and leverages AI to help reduce food costs, spend less time on ordering, and critically minimize food waste. We call this platform and service The Learning Supply Chain™. It is the foundation of a new set of applications that Cheetah is offering its customers in the near-future, including automated ordering, food cost monitoring, menu planning tools, competitive market intelligence and more.

FOUNDERS

✚✚✚✚
Na'ama MoranGrowing up in Israel with a family of farmers and small business owners,
I've witnessed the imminent need for a more efficient, accessible food supply.
I came to the US to study economics, math, and political science at Cornell
University, and started my career with Greylock Capital Management as a
financial analyst. I then moved to Silicon Valley, founded several startups including
Zappedy and Sourcery, and in 2015, I co-founded Cheetah to improve the
supply chain for independent restaurants through an easy to use app,
transparent pricing, and next day delivery service.CEO & Co-Founder✖
Christopher ElliottChris is the co-founder and Head of Marketplace and Merchandising at Cheetah Technologies,
Inc., a technology company launched in 2015 with a mission to radically level the playing field
in the wholesale food supply chain for Independent Restaurants. Chris has deep experience in
both marketing and logistics in the Food and Beverage industry. Chris started his career at WX
Brands, where he built the supply chain to support the production and distribution of private label
wine brands from across the world for top retailers in the USA, Europe, and Japan. Prior to
launching Cheetah, Chris was a Brand Manager at both Otis Spunkmeyer (Aryzta) and Basic
American Foods, working on their Foodservice portfolios. His work with independent foodservice
operators revealed how many of their needs are not met by current distribution options and
inspired him to launch Cheetah. Chris holds a BA in History from UCLA and an MBA from
the Kellogg School of Management.COO & Co-Founder✖
Alon Har-TalI am a highly technical, hands-on executive with 10 years of overall experience
in technology development and management, passionate about building products
used by millions of people.

For over 4 years I was the Co-Founder & CTO of Vubooo – a mobile consumer
startup that raised $1M and served more than a million mobile users worldwide.

I’m addicted to Sports, train in Jiu-Jitsu, and occasionally write about Technology
and Sports for Blazer - the leading Israeli men's magazine.CTO & Co-Founder✖
Vincent MatrangaVincent has built a career focused on supply chain, operations and process optimization. After
graduating from Yale, Vincent started working at Aramark, where he was Supply Chain Supervisor.
In this role, he oversaw the procurement and distribution of medical supplies for two of San Francisco’s
largest hospitals and managed a staff of 20 employees. Vincent later became part of an exclusive team
of internal consultants trained in the Toyota Production System at Sutter Health, one of California’s
largest Healthcare organizations, where he was responsible for partnering with the executive team to
develop the strategic direction of the organization, and to realize operational efficiencies in key
departments - ranging from Accounts Receivable to Surgical Services. Vincent later joined Sourcery
Technologies where he was focused on optimizing the company’s data pipeline, and helped the company
increase gross margins from 20% to 65% in 5 months. At Cheetah Vincent is focused on leading key
strategic initiatives and optimizing company operations. In the first 6 months on the team, he grew gross
margins from sub 10% to 30%. In 2019, Vincent led Cheetah’s transition to a fully owned supply chain
and during the turmoil of COVID he increased Fill Rate from 87% to > 99%, decreased Shrink from 13%
to 2% and increased On-time Delivery from 20% to 95%. Additionally, Vincent holds an MBA from
University of California, Berkeley, Haas School of Business.VP Strategy✖
Josh BrajtmanI am an accomplished and tenacious executive with rich experience scaling
start-ups, building teams, systems and processes.

My experience lies in impacting growth through hiring, training and mentoring
the best fit people to deliver results. I have a strong background in staff
development and supervision; establishing, leading, and motivating
high-performing teams committed to achieving collective goals and
shared vision.Head of Customer Success✖

Investors Helping our Idea Grow

Cheetah is proud to partner with a group of distinguished, thought-leading VC’s who invest in teams that do more than build companies but who aim to make the world a better place.

Investors Helping our Idea Grow

Cheetah is proud to partner with a group of distinguished, thought-leading VC’s who invest in teams that do more than build companies but who aim to make the world a better place.